SEO & GEO (Generative Engine Optimzation Expert in Sri Lanka
Senior SEO and Generative Engine Optimization Specialist helping brands get found on Google, ChatGPT, Perplexity, Gemini, and Claude.
Who I Am
Joy Jathinson is a Senior SEO and GEO (Generative Engine Optimization) Specialist based in Colombo, Sri Lanka. He holds an MBA from the University of the West of England (UWE Bristol), an ACIM from the Chartered Institute of Marketing (CIM UK), and a CDMP from the Digital Marketing Institute (DMI Ireland).
As Senior GEO Specialist at BrandRadar.ai and Roar Global, Joy has led SEO audits, AI visibility strategies, and generative engine optimization programs for more than 35 brands across Sri Lanka, Australia, Malaysia, and the United Kingdom, spanning banking and finance, hospitality and tourism, automotive, enterprise technology, and consumer retail.
Joy specializes in helping brands become discoverable, recommended, and cited across both traditional search engines and AI-powered platforms including ChatGPT, Google AI Overviews, Gemini, Perplexity, and Claude. His work sits at the intersection of technical SEO, entity optimization, and Generative Engine Optimization a discipline focused on how brands appear in AI generated answers, not just search result pages.
He is the founder of ClickNorms, Sri Lanka’s field guide to AI driven search, and the creator of Lumen, a tool that converts Google Search Console keyword data into natural language AI prompts, and the ChatGPT Visibility Analyzer, a free tool for tracking brand presence across ChatGPT responses.
Joy Jathinson
SEO & GEO Expert
Clients advised
Brands across Sri Lanka, Australia, and Malaysia that I’ve helped with SEO and GEO strategy at Roar Global.
AI prompts researched
Prompts mapped, tracked, and optimised across enterprise GEO projects including DFCC Bank and Hayleys Group.
Technical Audits Done
A passionate team of developers, designers, and strategists dedicated to crafting seamless and innovative digital solutions.
Revene achieved
We take pride in long-term partnerships built on trust, transparency, and consistently exceeding client expectations.
From ranking on Google to showing up in AI answers
Alongside my client work, I lecture and deliver corporate training on SEO, GEO, and AI-driven marketing, helping teams and students understand not just what’s changing, but what to do about it.
Whether it’s a university module, an agency workshop, or a C-suite briefing, I translate the fast-moving world of generative search into clear, actionable strategy that people can apply immediately.
Industries & markets
Banking & Finance
When someone asks ChatGPT “which bank should I use in Sri Lanka” your brand needs to be the answer. I work with banking and fintech brands on the technical SEO and GEO foundations that make that possible.
Hospitality & Tourism
Most hotel bookings now start with a question to an AI. I track exactly how hotels and resorts appear in those answers, and build the content and entity signals that improve citation share month on month.
Automotive & Mobility
Car buyers research online before they ever visit a showroom — and increasingly that research happens in ChatGPT and Gemini, not just Google. I build SEO and GEO strategies around the full research journey, from first query to dealership visit.
Enterprise & B2B
Large sites have large problems duplicate content, crawl waste, broken internal linking. I audit, prioritize, and build roadmaps that internal teams can actually execute.
Technology & SaaS
When a buyer asks an AI to recommend a tool in your category, your product needs to be cited by name. I work with tech and SaaS brands on the entity and content signals that make that happen alongside traditional SEO.
Education
Course discovery has moved beyond Google. I help education institutions and training providers show up in the searches and AI answers their prospective students are actually using to make decisions.
Healthcare
Real Estate & Property
Property research increasingly starts with AI. I work with developers, agencies, and property brands on the SEO and GEO signals that put them in front of buyers at the moment intent is highest.
Joy is very skillful in SEO. I had the privilege of working with him in couple of overseas projects. He’s very detailed in his analysis and proactive. He has great skills in content optimization, website audits and doing extensive keyword research using platforms like SEMRush and Ahrefs. His SEO skills definitely add a great value to the businesses.
Olivia Thomas
Cluster Assistant Digital Marketing Manager