Free GEO Tool · ClickNorms
GEO Content Similarity Checker
In GEO, similarity isn't just a plagiarism problem — it determines whether AI platforms see your content as a unique, citable source or just another copy of what already exists. Choose your check type below.
What do you want to check?
AI Answer vs My Page
Compare an AI response to your content. Find what AI says that you don't.
My Page vs Competitor
Compare against a page AI frequently cites. Find what makes them more citable.
Two of My Own Pages
Check if two pages on your site are too similar — cannibalisation risk.
Pre-Publish Check
Check a new article before publishing. Ensure it's unique enough to be citable.
How to use: Go to ChatGPT, Gemini, or Perplexity and ask the question your page should answer. Copy the full AI response and paste it in the left box. Paste your page content in the right box. The missing words are your GEO gap.
AI-Generated Answer
Paste the response from ChatGPT, Gemini, Perplexity, or Claude
Your Page Content
Paste your article, landing page, or blog post
Similarity score guide:
0–30% Excellent
30–50% Usually fine
50–70% Review carefully
70%+ Rewrite needed
0%
0Shared words
0Missing from B
0Unique to B
—Unique Info Ratio
Words missing from your content
Words already in your content
GEO citability checklist
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Unique Information Ratio (UIR)
Unique insights ÷ total content. AI systems increasingly favor content with a high UIR because it provides something worth citing.