# ClickNorms

> The field guide to AI-driven search. Independent, research-led writing, tools, and case studies on how brands get cited, summarized, and recommended by AI search engines like ChatGPT, Gemini, Claude, and Perplexity.

ClickNorms is an independent publication for marketing, SEO, and content teams adapting to the shift from blue links to AI-generated answers. We publish weekly briefings, in-depth playbooks, free tools, and case studies grounded in real campaigns.

Author: Joy Jathinson — 10+ years in organic growth and AI search visibility (GEO/SGE/AEO). Track record across 35+ brands, including a +1361% AI-traffic lift, +407% organic sales, and a Best SEO Project award.

## Sections

- [Articles](https://clicknorms.com/#articles): Weekly briefings on AI-search behavior, citation tactics, schema, multilingual entity work, and measurement.
- [Case studies](https://clicknorms.com/case-studies.html): Real brand outcomes across hospitality, B2B SaaS, e-commerce, travel, and finance.
- [Tools](https://clicknorms.com/tools.html): Free utilities — AI citation tracker, schema generator, robots.txt auditor, prompt coverage auditor, and more.
- [About](https://clicknorms.com/about.html): About Joy Jathinson and ClickNorms.

## Optional

- [Newsletter](https://clicknorms.com/#newsletter): Weekly briefing for marketers shaping how brands show up in AI answers.
- [Contact](mailto:joy@clicknorms.com): Engagement enquiries.
- [llms-full.txt](https://clicknorms.com/llms-full.txt): Full text of all articles, case studies, and tool descriptions in one file.
- [posts.json](https://clicknorms.com/posts.json): Structured JSON feed of all articles.
- [rss.xml](https://clicknorms.com/rss.xml): RSS feed.
- [sitemap.xml](https://clicknorms.com/sitemap.xml): Sitemap.