Citations
Entities
Schema
Generative Engine Optimization
Re-architecting content so ChatGPT, Gemini, Claude, and Perplexity name the brand inside their answers — not just rank it ten links down.
Award-winning SEO professional with 4+ years of agency experience. I currently lead SEO & GEO strategy for top-tier global brands — and I write ClickNorms in the open, so the playbooks reach the marketers who need them.
I've spent the last four years inside top digital agencies, leading SEO and Generative Engine Optimization (GEO) strategy for enterprise and SME brands across the US, Australia, Asia, Europe, and the Middle East — 35+ companies and counting.
The job stopped being about ten blue links a long time ago. Today, the front page of the internet is a sentence written by an AI — and the brands that win are the ones structured to be cited inside that sentence. ClickNorms is where I publish what I learn from running those experiments at scale.
Awards aren't the work — but they're a useful signal that the work moved a needle that mattered.
Recognized for a multi-property, multilingual SEO program that lifted organic visibility and direct revenue across an enterprise hospitality group.y portfolio.
Four pillars of work, applied across enterprise and SME brands in five regions.
Re-architecting content so ChatGPT, Gemini, Claude, and Perplexity name the brand inside their answers — not just rank it ten links down.
Full-funnel SEO for hospitality, ecomm, and SaaS — growing organic traffic, conversions, and direct revenue without ads doing the heavy lifting.
Multi-region SEO programs that don't just translate — they localize entities, intent, and answer-shapes for each market and each AI surface.
Reporting frameworks that survive a CMO review — separating AI-driven traffic, citation share, and assisted revenue from the noise.
Publishing weekly research, teardowns, and playbooks on AI search visibility — written for the marketers actually running the experiments.
Owning AI-search and SEO programs for top-tier global brands. Building the GEO playbooks I'd been waiting for someone else to write.
Recognized for a multilingual, multi-property hospitality program that delivered measurable lifts in organic visibility and direct booking revenue.
First enterprise client. First multilingual rollout. First time watching a content cluster move organic revenue in a meaningful way.
“Search isn't dying. It's being rewritten
by models that decide which brands
get to be the answer.”
I take on a small number of advisory engagements each quarter — GEO audits, AI-visibility programs, and team coaching for in-house SEO leaders.