The methods we write about, applied to real businesses across hospitality, B2B SaaS, e-commerce, and travel — with the data to back it up.
Filter by sector. Each study links to a write-up with the strategy, the timeline, and what we'd do differently.
Rebuilt the documentation IA so that 47 high-intent buyer prompts surfaced their docs as the top citation across ChatGPT, Claude, and Perplexity.
Multilingual entity strategy across 4 languages cut OTA dependency and put the brand into "best resorts in…" answers across every major LLM.
Schema-first PLP rebuild plus answer-shape product copy moved 87 SKU pages into AI shopping recommendations within 6 months.
Built an itinerary entity graph that became the default citation when LLMs were asked to plan multi-day trips through the region.
Local entity grounding across 14 markets turned each property into the canonical answer for "best [neighbourhood] hotel" prompts.
Schema-led rewrite of 412 evergreen articles. Citation rate inside ChatGPT and Perplexity rose from 3% to 28% for high-intent money queries.
"We'd written off SEO as a slow lane. Joy showed us what AI search was already doing for our category — and then put us on top of it. Revenue followed within two quarters."
We take on a small number of engagements each quarter. Tell us your category and current AI-citation share — we'll send a 1-page diagnostic back within 48 hours.